KMSD 2020 Operational Referendum Communications

Kettle Morain School District has taken a myriad of steps to inform district residents about the upcoming April 7 referendum. Here is a list of the district's communication efforts to educate the public and share factual information regarding the ballot question.

- 13 School Board meetings

- 68,000+ total print pieces mailed

  - Communicator Newsletter (2019-20 Issue 1 - 17,000+ mailed)

  - Communicator Newsletter (2019-20 Issue 2 - 17,000+ mailed)

  - 9x6.25 Postcard (17,000+ mailed)

  - 8.5x11 Mailer (17,000+ mailed)

- Five in-person info sessions

- One virtual info session

- Three Budget Forum sessions

- KMSD staff info session

- News articles such as this article in the Journal Sentinel

- Community Info Presentations: Three Pillars, Town Of Delafield, Genesee Depot VFW, Village of Wales, Village of Dousman, Community Ed

- KMSD website:

• Total Visits
  8,593
• Total Page Views
  15,042
• Total Targeted Visits
  8,593

- Facebook posts: A reach of 60,108 people with 10,141 engagements (likes, shares, comments, etc.)

- Posts and replies to questions on external social media like Nextdoor

- Sustainability Group Video Interviews

- Inclusion in Laser 20 Focused e-newsletters

- Seven dedicated emails

- One dedicated text

- Exterior signage - banners, roadside signs at schools

- Interior signage - posters, digital banners

- 5,000+ printed brochures

- 2,000 printed info cards

- 2,000 printed business cards